Tag Archives: self-publishing

Publish and Be Damned – Part 2

In Part 1 of this post, I described my efforts to get The Story of the Computer published and the decision to try self-publishing following a lack of interest from the few remaining UK-based publishers of non-fiction titles who accept unsolicited proposals.  Part 2 brings the story up to date by describing how I used Amazon’s KDP platform to self-publish my book as an eBook in the Kindle format.

Having first looked at self-publishing back in 2013 (see ‘The Self-Publishing Dilemma’), I’d formed the distinct impression that it was an expensive and time-consuming business, requiring the author to pay for costly professional design and formatting services in order to produce a suitable manuscript in the appropriate eBook format.  As a canny Scot, the idea of having to shell out serious amounts of cash upfront, with little prospect of a return on my investment, filled me with horror.  Fortunately, it’s now much easier to self-publish an eBook, particularly if your target platform is the Kindle, by making use of Amazon’s Kindle Direct Publishing (KDP) facility.

KDP allows the author to upload a manuscript created in one of several popular document formats, including Microsoft Word and PDF, and automatically converts it into the native Kindle format.  A cover image, which is uploaded separately, is appended to the manuscript to create the finished eBook which then appears for sale on the Amazon site a short time later.  For best results, Amazon recommends converting the file to HTML first, as the more sophisticated formats contain complex formatting information which may not convert well.

The downside of KDP is that you have no control over the conversion process, which can be very hit or miss in terms of the end result, other than using the preview facility along with some trial-and-error adjustment to the source document in the hope of improving the formatting before publishing.  However, there are a couple of alternative methods if you do want more control over the conversion process, as I did.  If you have InDesign (the high-end desktop publishing application from Adobe Systems) there is a Kindle plug-in available which allows InDesign to convert documents directly to Kindle format.  It is also possible to use Scrivener (the productivity tool for writers from Literature & Latte Ltd) in combination with Amazon’s KindleGen utility to create documents in Kindle format.  As Scrivener is much less expensive to buy than InDesign and is also available as a free trial version, I decided to give it a try.

After downloading and installing the Windows version of Scrivener, I followed the steps described by Ed Ditto in his article on The Book Designer web site entitled ‘How to Publish Your eBook from Word to Kindle in under Ten Minutes’.  Unfortunately, I was unable to get Scrivener to do my bidding.  Formatting of headings and subheadings could not be controlled and images could not be centred or sized correctly.  As Ed points out in his article, the Windows version of Scrivener is less advanced than the Mac version he was using, so certain key features, such as preserving the original alignment, were missing.  Also, Ed’s novel did not include images and incorporating images into eBooks will always be a challenging task.

After two frustrating days, I finally abandoned Scrivener and went back to using Microsoft Word.  By following the instructions given in the Amazon guide ‘Building your book for Kindle‘, I was able to get the text of my book formatted satisfactorily but images remained problematic as a result of Word automatically resizing the images to fit the page.  The only solution I could think of was to replace the resized images (which are stored in the folder Word creates when the document is saved as an HTML file) with the original images then edit the HTML file itself using Notepad to change the size specified for each image to the correct dimensions.  There may be a more elegant solution out there somewhere but this one worked for me and I was able to create a satisfactory HTML file and folder of correctly sized images for uploading to KDP.  To see the end result for yourself, click on the book cover image below.

Book Cover

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The Self-Publishing Dilemma

Progress on my book has been slow but steady over the past few months with the result that Chapter 12 is now nearing completion.  That leaves only one more chapter remaining plus some tidying up to be done as a result of writing several chapters out of sequence, so I’ve been thinking recently about what to do with the book once it is finished.  The feedback I’ve received on the sample chapters suggests that there is a market for such a book, but what would be the best way of reaching this market?

There appear to be three options available.  These are (in descending order of difficulty):-

  1. Securing a publishing deal with a book publisher.
  2. Self-publishing the book.
  3. Putting the entire book up on the Web as a free download.

With the first two options, there is also a decision to be made on whether to go for a traditional printed book or an eBook, or possibly both.  A book on a technology-related subject may be more attractive as an eBook given that people who are interested in reading about technology are also likely to be keen users of technology.  However, I’d like to include plenty of illustrations in my book and there are currently issues with the use of illustrations in eBooks due to the way in which eBook readers dynamically reformat the pages in order to accommodate different display screen resolutions.

Given my chances of landing a publishing deal with no track record whatsoever, I’m tempted to go down the self-publishing route.  However, to do this properly will involve considerable time and expense, with little prospect of a return on this investment as my book is likely to be lost amongst the competition unless I can find a way of getting it noticed.  Unfortunately, the level of competition is formidable, with more than 2 million eBooks currently available in the Amazon Kindle store alone.

The Web is awash with sites offering advice for unpublished authors, but most of these focus on fiction rather than non-fiction and the two categories are sufficiently different that much of the advice does not apply.  Therefore, if there are any non-fiction authors out there who would be willing to share their publishing experiences, good or bad, I would be keen to hear from you.

Of course, I don’t need to make a decision on this anytime soon.  With a busy day job and other commitments, it’s likely to take me some time to complete the book.  The later chapters have taken longer to write due to the larger amounts of primary source material to digest, so on this basis I probably have another 9 months or so before I’ll actually have something worth publishing.